I found this trailer over at copenhagenize.com about a soon to be released documentary produced in the UK. It asks the question “Why do British girls stop cycling?”
“By simply asking this basic question, the film reveals the damage that has been done by 50 years of car-centric transport policies. Whilst we fill our lives with debates about risk assessment, cycle helmets, cycle training and marketing strategies to try to persuade people to cycle more, the basic barriers to cycling remain untouched – generous urban planning towards the car, and the resultant poor motorist behaviour towards cyclists. Is it any wonder that most people find cycling unattractive in the UK, but attractive in cycling-friendly towns and cities? It’s the infrastructure, stupid!”
The documentary has great parrallels to our situation in Australia and clearly spells out the barriers to cycling that are faced by the young woman of the car-centric countries such as UK, USA and Australia. We clearly need to change the way cycling is sold to young people, and that is at the core of Vervaart brand, and why we want to see Australian’s sitting upright on our elegant bicycles.
